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Monday, December 8, 2025

The Hotel Guru's Journey by Robert Rauch - Book Tour - Book Blast - Giveaway - Enter Daily!

This post is part of a virtual book tour organized by Goddess Fish Promotions. Robert Rauch will be awarding a $10 Amazon OR Barnes and Noble Gift Card (Winner's Choice!!!) to a randomly drawn winner. Click on the tour banner to see the other stops on the tour.
For over half a century, Robert Rauch, referred to as "The Hotel Guru", has witnessed and made history within the evolution of modern hospitality. From performing night audits on Sweda cash registers in the 1970s to utilizing AI-enabled revenue strategies today, he has seen it all. The Hotel Guru's Journey combines his fascinating behind-the-scenes narratives with proven operating insights.

This unique operations guidebook shares both the "war" stories and the systems that matter. Rauch shares lessons learned the hard way in trust, crisis management, technology adoption, and leadership. And aside from the entertaining personal experiences, you'll gain access to tried-and-true frameworks, in-the-trenches checklists, and practical guidance for all aspects of hotel operations.

Whether you're breaking ground on your first property, expanding a hospitality portfolio, or seeking to avoid costly mistakes, Rauch's five decades of experience provide your competitive advantage in building a successful and sustainable hotel.

For up-and-coming hoteliers, veteran general managers, and hospitality investors, The Hotel Guru's Journey is your map to long-term success.
EXCERPT ONE:

Wellness

True wellness is about more than just physical health. It encompasses mental and emotional well-being too. Offering a range of amenities designed to help guests relax, recharge, and feel great is the goal. From spa services to tranquil relaxation areas, providing the perfect environment to unwind and find balance will always score points. We’ve built spas into hotels, but they’re tough to make profitable. As hotel operators, we knew we didn’t have the skills necessary to operate a successful spa, but the fix was simple: bring in a spa operator as a partner! We chose a spa operator who had a following in the areas of hair, nails, facials, massage, and more. Professional spa operators are better than most hoteliers at operating a spa and will help make including a spa more profitable in the long run. But that’s not where our wellness desires ended. We continually get involved in each of the wellness modalities.

Nutrition

Eating well is crucial for maintaining energy and vitality, especially when away from home. Menus should be carefully curated to offer a variety of nutritious options, catering to diverse dietary needs and preferences. Prioritizing whole foods and balanced meals, supporting the body’s natural rhythms and promoting sustained well-being throughout a guest stay is a noble deed. Our chefs are in tune with this, and they shop locally so that everything is fresh. At our newest hotel, opened in late 2024, our chef was even featured as the top chef in the region! And our menus always have gluten-free, vegetarian, and vegan options. Nutrition can include fun activities as well. We’ve often partnered with wineries, chocolatiers, and beer brewmasters. Nutrition isn’t the focus, but in moderation, wine, beer, and dark chocolate can provide a great combination of mindfulness, delight, and healthy imbibing! Cooking classes with our chefs are also in high demand, and wine tastings paired with healthy choices are a close second.

AUTHOR BIO & LINKS:
With a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University, Mr. Rauch has served as president and on the board of numerous tourism organizations. Mr. Rauch is a recently retired faculty member at Arizona State University and taught Tourism Industry Entrepreneurship. He is widely quoted on television and radio and in numerous publications, including the Wall Street Journal, USA Today, and Los Angeles Times. He speaks at industry conferences regularly and has developed several leading brand hotels, three of which the firm still owns and manages, and has been a finalist for CEO of the year in San Diego, CA, and Phoenix, AZ.

Mr. Rauch currently utilizes his private company, R. A. Rauch & Associates, Inc., to provide management services for his owned hotels, consulting services for various Wall Street firms and selected litigation support clients, and asset management services designed to provide hotel owners with oversight and review of potential and currently operating hotels. He also serves as Chairman and Chief Strategist of Brick Hospitality, a company formed by his management team to operate hotels in California. Mr. Rauch recently sold RAR Hospitality, a leading hospitality management firm with 20 hotels under management or development, retaining management of selected hotels where he serves as an owner in San Diego. As a student, teacher, and mentor in the hospitality industry over a six-decade period, Mr. Rauch continues to be active at industry conferences, in key meetings, and when needed to support the hospitality sector.

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