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Tuesday, July 28, 2020

Bennytown by Matt Carter - Book Tour - Book Sale - Guest Post - Giveaway - Enter Daily!

Hi, lovelies!  It gives me great pleasure today to host Matt Carter and his new book, “Bennytown”!  For other stops on his Goddess Fish Promotions Book Tour, please click on the banner above or any of the images in this post.

Be sure to make it to the end of this post to enter to win a $15 Amazon or Barnes and Noble Gift Card!!  Also, come back daily to interact with Matt and to increase your chances of winning!

This eBook is on SALE during the book tour for ONLY $0.99!!!  See below for more details.

Thanks for stopping by!  Wishing you lots of luck in this fabulous giveaway!

by Matt Carter


GENRE: Adult Horror/Thriller



For nearly sixty years, Bennytown has been America’s most exciting family theme park destination. Under the watchful eye of cultural icon Benny the Bunny, the park has entertained generations of children with its friendly atmosphere and technologically innovative rides, acting as a beacon of joy and wonder, where magic is real and dreams come true.

Bennytown once saved sixteen-year-old Noel Hallstrom’s life, and to repay it, Noel has applied for a summer job. Though the work is messy and the hours are bad, Noel is happy to be a part of the Bennytown family, until he sees the darkness beneath the surface. Strange, mechanized mascots walk the park perimeter. Elegantly dressed cultists in wooden Benny masks lurk in the darkness. Spirits of the many who’ve died in the park roam freely, and every night the park transforms into a dark dimension where madness reigns and monsters prowl.

Noel is about to find out more about Bennytown than he ever wanted to know, and that its darkness might have designs on him.



The third escalator is the longest, looking like a black cut has opened in the earth before me. Carefully and quickly, I bound down the steps.

Halfway down, Benny starts laughing over the speakers with a mechanical, staticky roar. His voice mingles with what sounds like a man whistling. The steps shake beneath me as the escalator jolts downward, twisting me off balance. The dolly flies from my hands, tumbling end over end down the moving steps. My arms reach out wildly for purchase, and I grab one of the rubber handrails, slowing my fall, but not stopping it.

I land on my back, upside down with the wind knocked out of me. I try to ignore the stabbing pain from the steps while Benny interviews Flora Fox about her upcoming movie over the loudspeakers.

The voices are shrill and the pain rings in my ears so loudly that I don’t realize there’s a humming sound coming from the bottom of the escalator.

The dolly lies at the edge of the disappearing final steps, tumbled and with a gouge in one of its wheels and a yellow sticker I’ve never noticed on the bottom of its scoop. In front of the dolly, I’m staring straight at the escalator’s base with welcoming spikes ready to swallow my hat, my scalp, and my face. I can picture the flesh being peeled from my bones. I try to claw my way out of my sprawl, but my hands are slick from sweat and rain.  My fingers can’t find anything to grip on the polished escalator sides. The motor is getting louder while the grinding vibrates the steps beneath me.

Wordlessly, I cry out, attempting to twist and fight my way free.



Inventing and Developing Mystical Creatures:

I imagine that inventing and developing mystical creatures is a different kind of challenge across genres, be they fantasy, science-fiction, or in what is often my case, horror. Creatures of all sorts and natures have to fit their stories and have a life of their own, otherwise they won’t come alive to the readers and will simply feel like flat concepts on the page. I always try my best to not just bring life to whatever entities I choose to involve in my stories and make sure that they organically seem to live in their world, but make sure that they have a way of following the reader from there once they’ve finished with the story.

I’m going to use my newest novel, Bennytown, as an example for how I like to go about creating a world of mystical beings.

Bennytown is a horror novel set at a fictional, popular American theme park that has a twisted history of death, madness and dark magic. A variety of strange beings walk the park’s grounds, some of them living, some of them dead, some of them in some terrible place in between, while others defy such simple descriptions. While I don’t want to offer too much in the way of spoilers for the story, I’ll be happy to go into some detail about the creative process behind some of the park’s nastier denizens.

So, let’s talk about ghosts.

One of the biggest presences of the supernatural in the park comes in the form of its many spirits, mostly from the people who have died in Bennytown over the years. That was one of the ideas I knew I wanted from the start, that the park would be incredibly haunted, but it took a while of figuring out the rules for the ghosts, as no two pieces of fiction treat ghosts the same. Some are clear, some are human, some look normal, some are gruesomely rotten. Working on what I liked most cosmetically and what would best fit some of the twists and turns of the story, I decided that the ghosts would look human most of the time when they are visible, but when they are under incredible stress or they want to put on a good scare, they can easily take on the gruesome forms of how they looked when they died.

Trapped in Bennytown and not able to pass on to any other area of the afterlife, these are people who had lives once, employees or visitors to the park, people who came from different places and times, and by knowing who they were and what brought them to their terrible ends in Bennytown, I was able to bring them more to life, so to speak. Bored and driven mad from their imprisonment, most of them have become chaotic entities, harmless for the most part, but up for their share of mischief and mayhem when it suits them, allowing for some of the story’s more unsettling scares.

Of course, not all of the spirits of Bennytown are harmless.

Not all of the people who died in Bennytown were very nice, and I wanted to do something special with them. The more violent individuals who died within Bennytown’s hallowed come back as formidable revenants, monstrous mockeries of humanity who barely maintain a semblance of a human form. I wanted them to be immediately distinguishable from the other ghosts of the park so readers would know right away that these were not beings to be trifled with. From the electricity based Wallace Vickers to the twisted Doctor Dare and the nightmare-inducing Wilbur Walrus, I wanted them all to be as unforgettable to readers as they were frightening for me to come up with.

While ghosts aren’t the only dark denizens that prowl the hidden corners of Bennytown, I hope this look into my mind and creative process has proved entertaining, and might just have you considering booking a trip to Bennytown as well…



Matt Carter has used his lifelong love for writing, history and the bizarre to bring to life novels like Almost Infamous: A Supervillain Novel, Pinnacle City: A Superhero Noir, and the Prospero Chronicles young adult horror series (all co-authored with Fiona J.R. Titchenell). Bennytown, is his first solo horror novel.

He is represented by Fran Black of Literary Counsel and lives in the usually sunny town of San Gabriel, CA with his wife, their pet king snake Mica, and the myriad of strange fictional characters and worlds that live in his head.







BookBub Author Page:

BookBub Book Page:

Goodreads Author Page:

Goodreads Book Page:

Amazon Author Page:



**The Bennytown eBook is on SALE during the book tour for ONLY $0.99!!!**

Amazon Kindle eBook:

Amazon Paperback:

Barnes and Noble NOOK eBook:

Barnes and Noble Paperback:

The Book Depository Paperback:

BAM! Books-A-Million Paperback:

IndieBound Paperback:

Kobo eBook:



Matt will be awarding a $15 Amazon or B/N GC to a randomly drawn winner via Rafflecopter during the tour.

**This post contains affiliate links and if clicked and a purchase is made, I may receive a small commission to help support this blog.  This does not cost you anything, it just helps pay for all those awesome giveaways on here.**

This contest is sponsored by a third party. Fabulous and Brunette is a registered host of Goddess Fish Promotions.  Prizes are given away by the sponsors and not Fabulous and Brunette. The featured author and Goddess Fish Promotions are solely responsible for the giveaway prize.


  1. Matt ~ Good morning! Welcome to FAB! It is so great to have you here! Congrats on your new book and good luck on the book tour! :)

  2. Thanks for taking time to share your book with us and it's always a pleasure in our family to learn about a new one.

  3. Do you have any ideas for a follow up book?

  4. The book sounds very spooky! I love the simple, effective cover.